Instagram is a melting pot of different styles that can seem overwhelming at times. It is so easy to get caught up in the pretty pictures and stylized brands that it becomes easy to make simple mistakes. I'm sharing four major mistakes that I've personally made on Instagram these last few months. Why am I personally sharing my own faults? So that others can learn from my mistakes and hopefully avoid them while finding their own amazing path to Instagram hype!
I seriously LOVE Instagram, it is a personal favorite. I also love branding and I love my logo, maybe a little too much. The combination of these two things, not so good. I took it way to serious and I lost sight of me and what I represent. Now don't get me wrong, I did gain close to 200 followers in two weeks, which really isn't a bad statistic. I just felt way too over branded and way too wordy. When it comes down to it, your Instagram has to reflect you. If it's you or a business, it really needs to reflect the essence of who you are or what you represent. With that being said, here is a list of my own personal amazing mistakes.
Don't Over Brand Yourself! Yes, you should absolutely create a recognizable brand on Instagram. Yes, you want people to be able to easily recognize it. Yes, you should absolutely promote your recognizable brand on Instagram. However, it does NOT need to be in everything you post. This is where I went wrong, there really is no need to shove it down everyone's throats. You can still create a clever and cleanly branded look without throwing it everyone's face. You are still a real person and so is everyone else looking at Instagram. Don't throw your logo at people, find a way to creatively incorporate it in.
Make Pretty Pictures! This does not mean that everything has to be butterflies and gumdrops. It just doesn't have to be ugly and sloppy. Find a good mix of your own photos and create some of your own graphics. Here's where I almost failed. I put out an over abundances of black, white and hot pink. Yes, the photos got likes and yes, I got interactions. The problem is that everything I did was a bold graphic. How long could I possibly keep this up? How long would people enjoy seeing a bold graphic? The point here, everything absolutely doesn't need to look the same. Make your pictures pretty by creating a long lasting and eye appealing look.
Stop Counting Your Numbers! Seriously, if you are counting your likes, comments and followers, just STOP doing it. You will thank me in the end. Counting will make you slightly crazy and over obsessive (just trust me here). Being this way also takes up precious time you could be using to build your business. A great tip for breaking the counting cycle- just log out! Only engage and like when you have set aside time to do so. Picking up your phone every few minutes to check you most recent post's like count is SO unproductive. Let it go. Checking your phone every few minutes or seconds will not do anything but ruin your sanity.
Be You! Who cares if some people don't like what you are doing. You are essentially creating your own brand and your own following, so forget those who don't engage. Once I stopped posting what I thought people wanted to see and started posting what I wanted to see, my true brand has started to emerge. In the end, you only want to attract the people who will help grow your cause. Forget conforming to what you think people want. This is seriously the best tip you will ever get, just be YOU! No one else is going to be.