A major part of creating a successful social media post is crafting the perfect caption. Captions draw in the audience and leave them ready to learn from you. You are captivating your audience and essentially hooking them to want more. I get it, you’re thinking “easier said than done.” However, I am going to show you an easy way to create the perfect caption that hooks your audience every time. I’ve even dubbed it “My Top Secret Three-Part Formula!”
A great post has 3 parts: the headline, the description, and the call to action (CTA). We’re going to explore the how and why of a caption that hooks and converts.
My favorite way to write a headline is to make it a question. Why? Because the instinctual human response is to answer – our brains are just hardwired that way. Am I right? You literally just answered this question in your own head by agreeing!
With a question, you are starting the conversation. You are talking to your audience instead of at your audience, engaging with them instead of preaching to them.
When creating your headline, consider what you are promoting and make a list of everything you are going to highlight including what problems you are going to solve. The hard part of this is: what question fully engulfs the entire aspect of your project? If that’s a little too hard, try thinking about it this way - how are you going to change someone’s life?
- “Does the thought of writing copy make you cringe?"
- “Ready to attract your dream clients with fabulous website copy?”
- “Do you wish you could design and code websites for a living but don’t know how to get started?”
What do all of these headlines have in common? They are all addressing a desire the audience has: the desire to reduce stress, get their dream client, and do what they want for a living.
Another type of effective headlines is making a bold statement that incites reaction like “Don’t just build a business, start a revolution.” Doesn’t it just make you want to say “Hell yes!”?
Now that you have the ultimate question, or bold, resonating statement, give a badass description to go with it. Describe every detail that goes into answering the question.
Try to include at least 3 points as part of your description. Focus on the results and tell people exactly how you will fix or eliminate their problem. What will they get out of it?
Let’s look at one of our previous examples: “Does the thought of writing copy make you cringe? Learn the 3-part formula that takes the scary out and turns boring copy into captivating captions that get noticed. After just one hour, you’ll be writing copy with ease, grabbing your audience’s attention, and converting them into paying customers - all without feeling salesy.”
I’m sure most of you are familiar with this next term, but in case you aren’t, I’ll explain. The elusive call to action is going to be your secret weapon in writing perfect captions. In fact, you can spend all your time and effort writing the best headline and description ever. But, if you don’t have a call to action, you may never get a response.
The key to the call to action is the action part. You are telling your audience how you want them to take action because you can’t assume your audience will know. If you want a direct result, you have to ask for it - directly.
Good CTAs are:
- Time sensitive
Examples include: “Claim your seat before they’re gone”, “Get yours today”, or “Join me now”.
Here is what the entire three-part formula looks like in full action:
“Does the thought of writing copy make you cringe? Learn the 3-step formula that takes the scary out and turns boring copy into captivating captions that get noticed. After just one hour, you’ll be writing copy with ease, grabbing your audience’s attention, and converting them into paying customers - all without feeling salesy. Sign up now.”
Now that you have all the details, you can start writing your own captions that draw in your audience and hook them so they want to learn more. Download my quick three-part formula worksheet below and start writing your own brilliant captions!