Launch Your Next Course or Offer Like a Total Badass!
How I went from a failed launch to a successful and powerful promotion!
You’ve been working your fingers to the bone creating new products and new offers. You are a badass and you know your stuff. You’ve put all of your knowledge and skills into creation. Everything is perfectly curated and you are so ready to start spreading the word! Launch day comes and…..
Ouch! I know how much that can personally sting. The first course I launched, one person signed up. I had spent months creating an amazing e-course! I had literally poured every piece of knowledge I could into it. I was devastated. No one even seemed to care.
Why was no one buying? Sure, I had talked about it as much as I could online. I thought I had done all the right things...wrong.
I then set out on a path to learn as much as I could. I gathered all the tools and knowledge that I possibly could. How could I possibly have done a better job?
Looking back now I understand that there were so many little things I missed. So many boxes I left unchecked. Easy things that would have had a huge impact on a successful course.
Fast forward several months and I officially launched Badassery Magazine. This time I was prepared. This time I knew exactly what I was doing.
The results were amazing. Launch month was a huge success! My inbox has literally never been so full and things just keep increasing. So how did I go from hearing crickets to a powerhouse launch? No, the answer is not mad ninja skills.
I had a plan. I knew what worked and what did not work. So here’s the thing. I don’t have zillions of followers online and I am shit-tastic at planning. You do not have to be a planning wizard or a huge online influencers to have a successful launch. TRUST ME!!! I’m neither part wizard or huge influencer (just part badass)!
So what did I do differently this time to create a badass promotion?
I enlisted the help of a business buddy. Collaborations are always strong and powerful. I know there are things that I’m not number one at. Figure out what you are not great at and outsource it. In this case, I chose to collaborate. Like I said above, I’m shit-tastic at creating a solid plan and organizing everything together, but I knew someone who was! I pitched my idea to Kathy Rasmussen, Idea Development Coach, and well now the rest is history. Kathy is currently the artistic director for Badassery Magazine and I have to credit her for taking my wild idea and turning it into digital magic!
I promoted the hell out of it. But I didn’t just throw it up on Instagram and call it good. I used some very strategical tactics to ensure that it was being seen correctly and by the audience I carefully targeted. You can use this FREE 12-point visibility checklist to get an idea of how and where I promoted!
I had total faith. I knew that this launch was going to be different. I knew I had the skills, the knowledge and the tools to take it even farther! No ninja skills, just some badass business promotional tools. I had set my mind out to do everything right and that is exactly what I did!
Want to learn every tool and secret Kathy and I used to create a launch that was executed with ease? Are you ready to finally have the launch you have been dreaming of?
“Build it and they will come”, just won’t work. Build it and then promote it like a badass! Then they will come.
I don’t want you to have a shitty launch like I did! I want you to have a power packed launch that takes you to the top! Whatever your goals are- more sales, more customers, more clients, bigger email list, this is for you! It can be done with TWO easy to use guides!
The Badass Boss’s Guide to Promotion Content Planner. This is used to create the ultimate checklist for creating a landing page, opt-in forms, email sequences, social media and most importantly, your timeline! You can literally use this planner every time you create a launch! Print, plan and execute!
The Badass Boss’s Guide to Promotion Workbook. This workbook includes five units worth of information on developing the perfect launch. TRUST ME these strategies work!!!!
This is the ultimate course and step-by-step guide to constructing a promotion campaign that captivates your audience and converts them into paying customers.