“The customer’s always right.” That’s a phrase you hear over and over again in businesses and retailers across the nation. Many online business owners have also adopted that attitude because they care about their customers. They want their customers to be happy because they genuinely care about them.
However, just saying “The customer’s always right” and ensuring that they’re happy with their product or service doesn’t mean a business is client-centric. While all businesses claim they’re customer-centric, some are only paying lip-service to the term to attract customers. Fortunately, the businesses that aren’t really dedicated to putting clients first are usually found out in the end because their actions don’t support their claims.
In general, client-centric businesses have a specific set of qualities that make them enjoyable to work with and end up creating raving fans.
Puts customers first
While this quality may be a no-brainer, it’s important to stop and think about it for a minute. What does it really mean to put customers first? For starters, it means you listen. Sadly, that doesn’t come easily for a lot of us, myself included. It’s so much easier to just keep talking, but if we don’t give the other party (a.k.a. our customers) a say and listen to them, we’ll eventually end up talking to ourselves.
Another way to put customers first is to treat them like the people they are. So often customers are viewed as walking dollar signs, but they’re much more than that. It’s much easier to connect with a person than it is a dollar bill with legs (although, admittedly, I haven’t tried that).
Be a resource
Customer-centric businesses know that customers want to be educated without being sold to. We live in an age where people do research before they buy. If you’re a customer-centric business, then you’re there with the answers and solutions to your customer’s problems. You give people the content they actually want to read.
There is a catch, though - you can’t always promote your products or services. You answer a specific question or show your customer how to solve a problem and then leave it at that. (You can promote your products/services on your blog occasionally, but remember, ultimately, it should be a resource, not a sales page.)